AN OPEN PLEDGE FROM PEOPLE WHO ADVERTISE STUFF TO PEOPLE WHO BUY STUFF

Doctors have the Hippocratic Oath, REALTORS^® take the REALTORS Pledge and heck, even lawyers have a pledge called the Attorney's Oath. As an agency dedicated to stopping the adness, we think the ad industry needs a pledge. So we wrote one. The pledge below is our public declaration to the world that we'll do everything we can to make our advertising better for the people who experience it. We ask the crew who works at Carton Donofrio Partners to sign it—and they do. Willingly.

If you work for an agency, a brand, a media company or a school with an advertising program, we'd be honored if you joined the cause. Just sign the pledge and encourage everyone you know to sign it.

To anyone who experiences my advertising, I respectfully promise to:

Always reward your attention with something that is useful, entertaining or informative.

Never bombard you with messages anywhere and everywhere just because I can.

Communicate with you in honest, real and authentic ways.

Constantly collaborate with you by really listening to your wants and needs, and responding with information that actually meets them.

Create, execute and deliver communications that are audience-appropriate and relevant to your life.

Enable you to share our messages with others who may also need them or who can help you make the best decision.

Help you investigate more deeply if you need more information to make the best decision.

Always recognize my responsibility to you and be considerate of your time, privacy and feelings.

Reinvent the social contract of advertising by creating communications you welcome into your life instead of avoid.

Sign the Pledge

To sign the pledge, simply fill in the following form: