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Our team of ethnographers, anthropologists and marketing experts have teamed up to create a series of reports with actionable information. All we ask is that you fill out the form below. This will help us better tailor our report content in future editions.
 Clearing the ClutterThe Associated Press, Context-Based Research Group and the advertising agency Carton Donofrio Partners uncover a new way for news and advertising to live together.  10 Ways To Transform Your AdvertisingBased on an ethnographic study on advertising we conducted with the Associated Press, here’s 10 things you can start doing right now to transform your advertising.  Coming of Age in the Great Recession:Context-Based Research Group and Carton Donofrio Partners unveiled key findings from their new research report, “Coming of Age in the Great Recession.” The study, which is a follow up to the firms’ 2008 “Grounding the American Dream” work, validates the findings and predictions from the original research using a quantitative approach, and provides updated and more detailed insight into post-recession consumer attitudes and behaviors.  The Grounded ConsumerWe are in the midst of an economic and cultural crisis. This study examines the impact of the economic meltdown on the very fabric of our culture. Insights, implications and recommendations are also included. We are in the midst of an economic and cultural crisis. This study examines the impact of the economic meltdown on the very fabric of our culture. Insights, implications and recommendations are also included.  A New Model for the News:The Associated Press and Context-Based Research Group teamed up on a report that examines key findings from their global anthropological study of young adults' news consumption patterns. |
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